CBCA - Benefits

Highlights your philanthropic commitment to the arts

The basis of perceptions by customers, employees and shareholders of a company’s philanthropy is the belief that a company “does its fair share” and “cares about giving” to help the community. This reputation management lies at the heart of a truly successful business.

Arts support is a particularly strong corporate philanthropic investment because of the value placed by the public on arts and culture, and because of the high visibility of arts support. Nationally, voters passed over 80% of all arts ballot initiatives in the November 2004 election, including strong support in the metro Denver area for the Scientific and Cultural Facilities District sales tax.

According to a national benchmark study Measuring the Business Value of Corporate Philanthropy (2002 Council on Foundations/Walker Information), sponsorships generate the most positive perceptions from consumers, meaning that arts investments provide a very visible and positive impression for your company.

Promotes your company investment in the community

CBCA membership highlights your company as a supporter of the arts, provides opportunities for sponsorship of business/arts partnerships, and offers resources and training that assist companies in making smarter, more effective giving to the arts.

Metro Denver companies are known for being strong corporate citizens that care about, and give back to the community. A commitment to the arts supports a wide variety of community priorities, including quality of life, education, and economic development. 94% of respondents to the national BCA Workplace Survey feel that “without business support for the arts, the quality of life in their community would decline.” One excellent example of the positive local impact - cultural and scientific organizations offered more than 2.3 million outreach opportunities to school children across metro Denver in 2003.

CBCA membership provides a strong identity for your company as a supporter of the arts. 8 in 10 Americans report that they prefer companies commit to a specific cause for a long period of time rather than focus on many different causes over shorter periods of time (Cone/Roper Cause Related Trends Report, 1999). CBCA membership drives this important identification of your company with arts philanthropy in the mind of the public.

Creates business success

Corporate philanthropic programs impact customer and shareholders feelings and opinions about the company, and influence stakeholder behavior, including customer loyalty, investment decisions, and sales and referrals, that lead directly to positive business outcomes. According to the national benchmark study Measuring the Business Value of Corporate Philanthropy, stakeholders with favorable impressions of a company’s philanthropy program:
Are ten times more likely to agree that the company’s generosity is one thing that makes them different from other companies.
More likely to recommend the company and its products and services
More likely to continue to do business with or invest in the company
More likely to say they are committed, and would recommend it as a good place to do business.

76% of respondents to the national BCA Workplace Survey feel that a company’s involvement with arts-related activities would influence their decision to buy that company’s stock. Shareholders that give high ratings to a company’s philanthropy are twice as likely to be committed to their investment and more likely to recommend the company as an investment.

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