CBCA - Benefits

Supports sales and client cultivation

95% of customers giving a company high scores for their corporate citizenship and philanthropy say they are “very likely” or “extremely likely” to “continue to do business” with the company. 88% say they will “recommend products or services” compared with only 51% of customers who gave a low corporate philanthropy rating to the company. (Measuring the Business Value of Corporate Philanthropy, 2002 Council on Foundations/ Walker Information).

“37% of CEO’s believe that the general public is more likely to purchase products or services from companies they know support the arts,” according to The Conference Board survey of 565 CEOs. (Heidrick & Struggles, 1999)

CBCA membership also provides entertainment opportunities for client and prospect cultivation. CBCA events give you a chance to take clients for enjoyable cultural performances and events while highlighting your corporate philanthropy to the arts.

Increases customer loyalty

Customers that have a favorable perception of a company’s philanthropy are
Almost ten times more likely to agree that the company’s generosity is one thing that makes them different from other companies
Over three times more likely to have a sense of goodwill towards the company
Over twice as likely to say they are very committed to the company
(Measuring the Business Value of Corporate Philanthropy, 2002 Council on Foundations/ Walker Information)

CBCA membership puts your company in front of customers, and potential customers, as a leading supporter of the arts and good corporate citizen.

Increases marketing and brand value

CBCA membership directly benefits businesses through increased brand recognition, product sales, and positive visibility. Member companies are promoted through CBCA publications, website, media placements, and event sponsorships.

Working in partnership with the arts can connect business to investors, customers, employees, business partners, decision makers, and the community in innovative, cost effective ways that positively impact on economic performance and reputation. CBCA membership helps you achieve business objectives in brand development, marketing, and corporate communications.

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