CBCA - Benefits

Workforce Benefits

Attracting, developing, and retaining the best workforce is key to business success. Companies recognize the need to invest in their employees through competitive benefits and programs that build skills, making their companies more productive and profitable.

The evidence suggests that the arts have a unique ability to impact upon two key areas of organizational success – the level of creativity and innovation, and employee commitment and motivation.

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Provides competitive employee benefits
Increases employee loyalty
Strengthens company leadership
Helps your business and employees excel!

Corporate Philanthropy Benefits

Charitable giving generates goodwill and adds value to business enterprises. While most CBCA member companies share a strong commitment to the arts for their own sake, their leaders also recognize that business/arts partnerships have positive impacts on the bottom line. The research “makes a strong case for the relationship between stakeholders’ perceptions of a company’s philanthropy program and behaviors that lead directly to positive business outcomes,” according to the Council on Foundations.

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Highlights your philanthropic commitment to the arts
Promotes you company’s investment in the community
Creates business success

Sales and Marketing Benefits

Companies are looking for ways to distinguish themselves in the minds of consumers, and to gain a competitive edge. Identification as a supporter of the arts has concrete benefits for business sales and marketing, while CBCA events are a wonderful venue for client cultivation and entertainment.

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Supports sales and client cultivation
Increases customer loyalty
Increases marketing and brand value

Economic Development & Cultural Tourism Benefits

A strong cultural community has a very positive impact on regional economic stability and vitality. As advocates for the arts and cultural sector, CBCA members invest in making this a livable, culturally vibrant, and economically strong community.

CBCA generates important research and promotes the contributions of arts and culture to economic development and cultural tourism. Promoting community development and tourism is of vital interest to the travel and hospitality industry, and supports business-to-business products and services important to CBCA member companies.

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Supports research, education, and advocacy on cultural impact
Stimulates economic development
Promotes cultural tourism